
Meet Ana and Filipa, proud co-founders of ICE Coaching. Ana leads our coaching practice, Filipa leads our consulting work, and we design and deliver training side by side.
Between us we bring nearly 50 years of experience in leadership roles within corporate multinationals, as well as in consulting, training and coaching. We are both trained coaches accredited by the International Coaching Federation (ICF), and that way of listening and challenging runs through everything we do.
We work in English and Portuguese, in person and online, wherever you are in the world.

ANA ANTUNES DA SILVA
Co-founder & ICE Coach
I’m Ana, co-founder of ICE Coaching, and I bring over 20 years of international corporate experience in coaching, training, management and recruitment. As a results-driven coach, I have successfully partnered with leading institutions worldwide, including in the United Kingdom, Portugal, Mozambique, Angola, East Timor, and Vietnam. At ICE I lead our coaching practice and co-deliver our training programmes with Filipa. I also lead our talent acquisition work, drawing on my years in recruitment.
During my early career in senior roles within multinational corporations in financial services and recruitment, I gained invaluable insights into managing diverse teams, building talent pipelines, and navigating complex business landscapes. This experience has shaped my deep understanding of diverse cultures and client needs, which I now bring into every coaching engagement.
My educational and professional credentials include a coaching certification by the International Coaching Federation (ICF), Neuro-Linguistic Programming (NLP) Practitioner, The BluePrint Toolset Accreditation, Belbin Team Role Accredited Associate, and a Joint Honours Degree in Business and Economics from The University of Edinburgh. These qualifications also allow me to deliver exceptional value to clients, grounded in proven methodologies and best practices.
With a coaching approach that is highly personalised and designed to meet each client's unique requirements, I prioritise mutual trust and respect. I am dedicated to helping organisations and individuals achieve measurable, tangible goals and remarkable outcomes by creating a supportive and transformative coaching environment.
Whether you're aiming to enhance leadership skills, improve team dynamics, or overcome complex challenges, I am dedicated to guiding you toward achieving lasting success.

FILIPA SÁ CARNEIRO
Co-founder & ICE Coach
I'm Filipa, co-founder of ICE Coaching, where I lead our consulting work and co-deliver our training programmes with Ana.
I began my career in management consulting at Deloitte, PwC and Arthur D. Little, and went on to hold senior leadership roles at NOS/Optimus and across the EDP group. In more than 25 years I have led diverse teams and consistently delivered strong business results.
Today I bring that experience to organisations that want to improve how their business runs. My work focuses on process improvement and customer experience: finding where time and value are being lost, redesigning the way work flows, and making sure the change lasts.
I hold an MA (Hons) in Economics from the University of Edinburgh and have completed executive leadership training at London Business School, IMD and Universidade Nova de Lisboa.
Developing people has run through my whole career. I have trained more than 1,000 professionals, and I am a coach with ICF certified training. That shapes how I consult: change only works when the people involved understand it, believe in it and have the skills to carry it out. I continue to coach a small number of clients alongside my consulting work.
My style is energetic, pragmatic and focused on action. I would rather leave you with a way of working your team uses than a report nobody opens.
